#1 — Instrument
Portland, New York | Est. 2003 | $120,000+
Best for: Digital brand experiences, consumer technology, media, social platforms, ecommerce
Notable clients: Google, Facebook, Nike, Sonos, Pinterest, Apple, Activision
Instrument has spent two decades at the intersection of brand and digital product — a position that sounds common and is actually rare to occupy well. What they have built is a studio where the marketing experience and the product experience are designed with equal seriousness by teams that talk to each other throughout the process rather than after decisions are made.
Their Google and Facebook work demonstrates an ability to operate inside the design systems of extremely large organizations — contributing to systems that serve billions of users — without losing the craft quality that smaller, more autonomous projects allow. Their Nike and Sonos work demonstrates the opposite capability: defining the digital brand experience for companies where the product is physical and the digital touchpoint is where emotional connection happens. That range is their distinguishing quality.